Understanding markets and having marketing strategies will help to ensure success of your business. Seeking information about your markets therefore is important; and entrepreneur needs marketing tools and reliable sources of information that are also cost-effective.
 

Market research and marketing

  Market research is a process of understanding about market, customers and competitors by collecting necessary information for decision making on marketing mix in its business environment in order to maintain existing customers and increase potential customers. Entrepreneur should understand about marketing process which is fundamental to doing a business.
 

Export marketing

  Market research and marketing for export market is particularly important that require a lot of efforts in terms of times and resources. It is wise to check the company readiness for export market before entering into international market. Click on the right to download information about Route to Export Market. To seek help concerning export market, you can approach such agencies as the Export Section Service of LNCCI , and the Department of Commerce in your province. Searching specific export market opportunities from Website is also a wise way.
 

Trade fairs and exhibitions

   Participating in the trade fairs and exhibitions is one effective way to get your products known to wider potential customers. You can approach trade office in your area, Lao National Chamber of Commerce and Industry and business groups/associations for information about potential exhibition events that your business might benefit from. If you are member of business groups/ associations you may get advantages over non--members. Catch up with up coming trade fairs and exhibition events both within and outside the country and prepare yourself is suggested.